This travel-size purple shampoo helps neutralize unwanted brassy tones while strengthening and repairing hair strands. Formulated with aloe-based cleansers and plant extracts, it brings out brighter shades of blonde, silver, grey, and brunette while being free of sulfates, parabens, phthalates, palm oil, and single-use plastic. Housed in a reusable aluminum bottle with a pump, it features a cherry almond scent and is vegan, baby safe, hypoallergenic, cruelty free, and designed to biodegrade.